FORT LAUDERDALE, FLA. – Leading home-based travel franchise CruiseOne launched Dream Vacations A CruiseOne Company. More than 50 percent of CruiseOne’s existing franchise owners have transitioned to the new brand, which speaks to all types of vacation experiences.
“In order for us to remain a leader in the travel franchise industry, it is important to evolve and adapt to meet the needs of our customers – our franchisees and their clients,” said Debbie Fiorino, senior vice president of Dream Vacations A CruiseOne Company. “There has been a positive response from our stakeholders – franchisees, cruise lines, tour operators, resorts and employees – about the addition of Dream Vacations to our family of brands.”
Dream Vacations Start Here began as the tagline for CruiseOne, and has evolved to become the name of its new sister brand. Franchisees and customers will receive the same support and advantages; the differentiation is having a name that conveys the product being sold – every type of vacation experience for every type of traveler.
Recognizing that the culinary experience is an important component of every vacation, as part of the launch Dream Vacations is partnering with award-winning modern luxury vacation brand, Celebrity Cruises, to host Food Truck Takeovers in New York, California, South Florida and other markets throughout the U.S. The first is on Thursday, April 14, in the Flatiron District of New York from 11:30 a.m. to 2 p.m. and 4 to 7 p.m.
“Everybody becomes a foodie on vacation and the Food Truck Takeover is the perfect way to introduce Dream Vacations to consumers while reminding them of the culinary adventures that await,” said Rosemarie Reed, vice president of marketing for Dream Vacations A CruiseOne Company.