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LONDON – Musement, the award winning in-destination activities and ticketing company, has announced the launch of its new Package Planner service for travel companies, such as airlines and hotels, who want to take advantage of the huge opportunities presented by travellers wishing to book activities alongside their travel and accommodation.

As part of the launch, Musement is announcing a key partnership with Air Dolomiti, the first airline to capitalise on the innovative booking platform, and unveiling the bespoke microsite developed for travellers who wish to book flights and experiences together. Air Dolomiti customers will now be able to book both their flight and the top activities, tours and attractions at their chosen destination in just a few clicks from one single platform.

Initially launching with the service active for those flying from Munich to Florence or Verona, the service will quickly be rolled out to all destinations served by Air Dolomiti. Booking is easy: once the destination and travel dates are selected, the microsite shows all the activities available at a destination which can be added to the shopping cart in a few clicks to complete the purchase of the package.

With an intuitive and easy booking process Air Dolomiti customers can enrich their stay with unforgettable experiences, avoiding queues to purchase tickets and saving time by cutting out the long web searches that invariably accompany organising travel plans. A dedicated Musement team also provides customer assistance 24/7, as well as offering additional marketing support via its channels.

“An increasing number of travellers choose a destination based on the experiences they will have there; top sporting events, opera performances, one off shows or to see an artistic masterpiece or collection. Additionally travellers want to enjoy authentic local experiences, food and daily life in a destination. Musement’s pioneering development in the in-destination activity sector makes it a key partner for leading travel operators in the industry who are keen to offer customers a better, more holistic overall booking experience from first contact” said Alessandro Petazzi, Co Founder & CEO of Musement.

“Our Package Planner launched together wtih Air Dolomiti will allow us to bring to market an innovative format designed for our partners, from airlines and railway companies to hotel chains, short term home rental companies and car sharing companies, which will enrich the services they offer by integrating Musement’s activities available in more than 300 cities across the world. “

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