The American Express subsidiary Loyalty Partner Solutions (LPS) has entered into a strategic partnership with the International Air Transport Association (IATA). This makes LPS one of the first providers of customer loyalty solutions in the IATA Strategic Partnerships Program. The partnership will give LPS key insights into the air transport industry and enhance its ability to identify current trends and key issues for the airline industry at an early stage and by building on these, to implement innovative solutions.
IATA was established in 1945 as the trade association and representative body for airlines and the commercial air transport industry. Over more than the past 70 years IATA has developed and implemented global standards for the airline industry, supporting air transport carriers to optimise processes and improve the passenger experience while staying focused on international flight safety.
The IATA Strategic Partnerships Program is open to companies that add value and bring benefits to the air transport industry directly and indirectly by means of their services, products and solutions. “In the course of the partnership we take part in various events where we can present our IT solution specifically for customer experience and loyalty management in the Travel & Transport sector. We see the great advantage in finding out first-hand about the strategic developments and priorities of the airline industry and incorporating this into our product development“, says Alexander Glueck, CEO of LPS.
IATA maintains an exclusive network of representatives of its 265 member airlines and aviation solution providers. Contacts between members are developed and enhanced at the regular events organised on key industry topics. “We look forward to exchanging information on a continuous basis and hope that our experience and ideas will enrich the network“, explains Glueck. Airlines such as Lufthansa and China Southern Airlines are already working with the loyalty solutions provider.