ST. LOUIS – Enterprise Holdings Inc. announced the promotion of Christine Taylor to the position of Executive Vice President and Chief Operating Officer, making her one of the highest ranking women in the global car rental industry as well as in the automotive and travel industries. The family-owned Enterprise Holdings – the world’s largest car rental company – owns the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands.
Christine Taylor has been named Executive Vice President and Chief Operating Officer of Enterprise Holdings Inc., making her one of the highest ranking women in the global car rental, automotive and travel industries.
“This promotion is further proof that the third generation is ready and able to provide strategic leadership for the long term. Chrissy combines a solid grounding in our traditions and values with the fresh, creative approach required to meet our customers’ evolving needs,” said her father, Andrew C. Taylor, Executive Chairman for Enterprise Holdings Inc.
“One of the keys to Enterprise’s success over the years,” he noted, “has been our family’s steady consistent stewardship.” His niece, Carolyn Kindle Betz, also serves as Vice President and Executive Director of the Enterprise Holdings Foundation, with responsibility for developing and implementing its philanthropic strategies and objectives.
Taylor previously was Senior Vice President of North American Operations for Enterprise Holdings, a position she assumed in 2013. In her new role, Taylor will oversee the company’s operations and continue to serve as a member of the corporate board of Enterprise Holdings Inc. She will report to the company’s President and Chief Executive Officer Pamela Nicholson.
“Chrissy has brought a winning combination of intelligence, energy and a tremendous work ethic to every challenge she has taken on in her 15-year car rental career,” said Nicholson. “There’s no doubt Chrissy will continue to do great things for our company and our customers.”
Nicholson stressed that Enterprise Holdings’ North American Operations recently has experienced impressive growth in both neighborhood and airport locations, as well as in truck and motorcycle rentals. “Chrissy also helped grow luxury car rental to more than 30 locations and strengthen the company’s portfolio of urban mobility alternatives, including car sharing and vanpooling,” Nicholson stated. “And she launched a program extending business hours that has driven a strong increase in the competitive local car rental market.”
Her grandfather, Jack Taylor, founded the company in 1957 with only seven vehicles, later naming it after the World War II aircraft carrier he served on, the USS Enterprise. Today, with annual revenues of $19.4 billion and more than 93,000 employees, Enterprise Holdings and its affiliates own more than 1.7 million cars and trucks. The company also operates – through an international network of regional subsidiaries and independent franchises – more than 9,000 fully staffed neighborhood and airport locations in more than 75 countries.
The company’s diverse portfolio of car rental brands accounts for the largest airport market share in the U.S. Enterprise Holdings also is currently ranked as one of America’s Largest Private Companies – and if it were publicly traded, it would rank as one of the 500 largest American public companies. It also is the most comprehensive service provider and only investment-grade company in the U.S. car rental industry.
Furthermore, Enterprise represents a significant link in the automotive value chain, regardless of whether a rental is for an hour, a day, a week or longer – providing a strategic channel for auto manufacturers looking to expose consumers to the best vehicles and best technology over time. In addition, the total annual revenues of Enterprise Holdings and its affiliates rank near the top of the travel industry, ahead of many airlines and most cruise lines, hotels, tour operators and online travel agencies.
Like most other senior executives at Enterprise Holdings, Taylor began her career by joining the renowned Enterprise Rent-A-Car Management Training Program. In 2000, Taylor began working at several different rental locations, learning everything from inventory management to profit/loss statements and staffing. Transitioning in 2003 to Enterprise’s corporate headquarters, she was appointed Corporate Rental Manager helping to oversee regional operations throughout the United States.
In 2006, Taylor relocated to London to further develop Enterprise Rent-A-Car’s market in the U.K., Germany and Ireland. She was promoted to Assistant Vice President of Rental soon thereafter, and in 2008 returned to St. Louis, where she focused on developing e-commerce initiatives for Enterprise Holdings’ National and Alamo brands. Upon receiving her Executive MBA from Washington University in St. Louis in 2010, Taylor joined Enterprise Holdings’ Treasury group, where she assisted in the financial restructuring of the company’s Fleet Management business. She joined Enterprise Car Sales in August of 2011 and one year later was promoted to Vice President, overseeing all aspects of the car-sales retail operations.
Taylor also holds an undergraduate degree from Miami University in Oxford, Ohio, where she was a member of the Women’s Division I Field Hockey Team, earning All American honors and serving as Co-Captain of the team. She and her husband, Lee Broughton, have two children and live in St. Louis.