Cycling and walking holiday specialist operators BSpoke Tours and Cycling for Softies have joined Advantage Travel to maximise reach in the UK market, through the consortium’s network of travel professionals.
Both brands, which are part of Ski Solutions’ activity division, have extended their product significantly for 2016 with the launch of ten new tours in four countries.
Miles Porter, Head of Activities for BSpoke Tours and Cycling for Softies commented: “Cycling for Softies and BSpoke Tours are both established brands within their own right and enjoy high levels of repeat bookings. By introducing exciting new product, we want to broaden their appeal even further, tapping into a younger market where there is an appetite for activity holidays.”
He continued: “Working with Advantage is core to our growth strategy. We can offer agents a quality product sure to be in high demand in the run up to RIO 2016 and beyond, whilst they can provide the sales expertise and reach we require to expand our operation nationwide.”
BSpoke Tours and Cycling for Softies are also giving agents a helping hand with the offer of a case of wine for customers on all new bookings made by 30 April 2016.